This is an image of the chocolate bar that I quickly designed on Microsoft Fireworks, an image manipulation. I used dark, royal colours because I found out this is what my target audience like from my questionnaire results. I wanted the title to stand out and so this is why i used  a reverse colour. Other information for examples calories and fibre can be seen on the front. I thought this was important to have when trying to promote a healthy, energizing bar.

Web Design

I have started to create a website as part of the campaign for the advertisement of a new chocolate bar.


I have only so far created the structure. I am hoping to add other details for example pictures and more text.

Below is a link to the website:

http://www.mediastudieschocolate.co.uk/

Creating an Advert


In our group, based on the results from our questionnaires we have came up with some ideas for an advert, which links in with the campaign of introducing a new chocolate bar to the market.

• We decided on the name of the chocolate bar to be WONDERBAR.We chose this from various other names including Turbo and Choc sticks, as we thought it would appeal both to men and women.
• We wanted our chocolate to be an energising bar, because we thought that there isn't many the same already existing in the market so therefore we could have our own scope on the campaign.
• We want to apply a catchy slogan into our advert, which will promote the product in a fun and effective way.

Media & Film Department

Production Risk Assessment

Production Title:

Production Dates: Wednesday 29th June and Monday 4th July 2011

Date(s) The Risk Assessment Applies to: Wed 29th June and Mon 4th July

Location: Hastings College (College canteen and gym)

Director: Poppy, Chloe, Liam, Blossom                                                                     Tel:07768597875

This Form must be completed and safety precautions implemented before your production can take place

Tick All Hazards Identified

Aircraft	Animals	Noise
Hydraulic Hoist	Audience/Public	Speed
Lasers/Bright Lights	Confined Spaces	Vehicles
Location Lighting	Hazardous Substances/ Chemicals	Water
Scaffolds/Rigging	Derelict Buildings	Weather
Stunts	Dangerous Environment	Night Shooting
Visual Effects/Smoke	Electrical Cables	Working at Heights
Fake Weapons	Fire/Flammable Material	Other (specify)
Generators	Glass
Inexperienced/Child/ Disabled Person	Machinery
Lifting Appliances	Heat/Cold
For each hazard Identified, details must be recorded on the reverse side of this form.

Details of Activity Noise of the public upon where we are shooting will be heard on the video. The public and audience may get in the way of shooting

Hazards Identified and Risks Arising Noise Public/Audience

Action Required We will edit the voices and other noises out after and add background music. We will have to be patient and considerate of their space.

Person responsible for Safety: Poppy, Chloe, Blossom and Liam

With the above precautions in place I assess the risk to be: High [ ]                   Medium [x ]                  Low [ ]  Signature C.A Kimmitt……………………       Date…29/06/2011……….

Results from questionnaires

Chocolate Bar Questionniare

Milky Bar Compaign

Here is a video of a newer milky bar compaign advert that has cleverly been produced by using some clips from older campaigns that they had once used.